克里斯蒂亚诺·罗纳尔多长期稳居足球史上最伟大射手之列，在曼联、皇家马德里和尤文图斯等欧洲顶级俱乐部效力，令数百万球迷为之倾倒。如今他再创里程碑，成为足坛史上首位亿万富翁。
据彭博亿万富翁指数，凭借高额代言费、精明投资及创纪录薪资，罗纳尔多的净资产已突破14亿美元大关。其与沙特俱乐部利雅得胜利续签的最新合约，据称价值逾4亿美元，且全额免税。
然而，罗纳尔多如今的巨额财富与显赫名声，与其卑微出身形成鲜明对比。他曾公开谈及自己在葡萄牙马德拉岛成长时经历的贫困岁月。
“我十一二岁的时候，家里穷得叮当响。”他2019年接受ITV采访时回忆道。作为家中四个孩子里最小的一个，父亲酗酒成性，家庭经济拮据到母亲曾考虑堕胎。他和兄弟姐妹常深夜守在当地麦当劳门外，盼着员工能偷偷把剩下的巨无霸汉堡给他们。
如今40岁的罗纳尔多表示，即便几十年过去，自己已坐拥价值数十亿美元的全球商业帝国，但那些在快餐店外饥肠辘辘等待的时刻，他永远都不会忘记。
罗纳尔多的大牌代言：仅耐克每年就贡献1800万美元
场外，凭借全球影响力，罗纳尔多成为史上最具商业价值的运动员之一。凭借6.65亿Instagram粉丝（平台之最），各大品牌争相与其合作。
据彭博社报道，罗纳尔多与耐克签下十年合约，每年为其带来近1800万美元收入，而与阿玛尼、嘉实多等品牌的代言合作更使其净资产增加逾1.75亿美元。币安（Binance）、泰格豪雅（Tag Heuer）、三星（Samsung）、联合利华（Unilever）、路易威登（Louis Vuitton）等国际大牌也纷纷与这位足球巨星建立合作。
他还拥有个人品牌CR7，涵盖定制香水、内衣、鞋履，甚至瓶装矿泉水等产品。此外，罗纳尔多还投资了连锁酒店、健身房以及媒体集团，但据彭博社报道，这些投资目前对其财富的贡献相对有限。
据称，在与利雅得胜利的合约中，罗纳尔多还获得了该俱乐部15%的股份——这种“球员持股”模式已成为一种趋势，大卫·贝克汉姆（David Beckham）是先行者，最终，莱昂内尔·梅西（Lionel Messi）也加入其中（梅西加盟迈阿密国际足球俱乐部）。
与罗杰·费德勒和迈克尔·乔丹并肩的少数亿万富翁运动员
2002至2023年间，仅球员薪资收入就超5.5亿美元，使其在跻身亿万富翁行列的运动员群体中极为罕见。这使他与网球传奇人物罗杰·费德勒（Roger Federer）比肩，跻身身家突破十亿美元大关的、不到十二人的精英群体之中。
但与多数同行不同，罗纳尔多的财富主要源自球员合约，而非场外投资。以费德勒为例，尽管他在长达20多年的职业生涯中仅获得超1.3亿美元奖金，却在今年早些时候成为亿万富翁。他的真正“财富爆发点”，源于2019年买入瑞士跑鞋品牌On3%的股份——随着该品牌知名度飙升，费德勒的身家也水涨船高，仅这部分股份如今就价值约5亿美元。
同样，被誉为史上最伟大篮球运动员之一的迈克尔·乔丹（Michael Jordan），其职业生涯赛场收入约为9000万美元。但据《福布斯》统计，他通过与耐克、佳得乐（Gatorade）等品牌的长期合作，身价已达38亿美元。他还共同拥有纳斯卡赛车队，并持有美国职业篮球联赛（NBA）夏洛特黄蜂队少数股权。（*）
译者：中慧言-王芳
克里斯蒂亚诺·罗纳尔多长期稳居足球史上最伟大射手之列，在曼联、皇家马德里和尤文图斯等欧洲顶级俱乐部效力，令数百万球迷为之倾倒。如今他再创里程碑，成为足坛史上首位亿万富翁。
据彭博亿万富翁指数，凭借高额代言费、精明投资及创纪录薪资，罗纳尔多的净资产已突破14亿美元大关。其与沙特俱乐部利雅得胜利续签的最新合约，据称价值逾4亿美元，且全额免税。
然而，罗纳尔多如今的巨额财富与显赫名声，与其卑微出身形成鲜明对比。他曾公开谈及自己在葡萄牙马德拉岛成长时经历的贫困岁月。
“我十一二岁的时候，家里穷得叮当响。”他2019年接受ITV采访时回忆道。作为家中四个孩子里最小的一个，父亲酗酒成性，家庭经济拮据到母亲曾考虑堕胎。他和兄弟姐妹常深夜守在当地麦当劳门外，盼着员工能偷偷把剩下的巨无霸汉堡给他们。
如今40岁的罗纳尔多表示，即便几十年过去，自己已坐拥价值数十亿美元的全球商业帝国，但那些在快餐店外饥肠辘辘等待的时刻，他永远都不会忘记。
罗纳尔多的大牌代言：仅耐克每年就贡献1800万美元
场外，凭借全球影响力，罗纳尔多成为史上最具商业价值的运动员之一。凭借6.65亿Instagram粉丝（平台之最），各大品牌争相与其合作。
据彭博社报道，罗纳尔多与耐克签下十年合约，每年为其带来近1800万美元收入，而与阿玛尼、嘉实多等品牌的代言合作更使其净资产增加逾1.75亿美元。币安（Binance）、泰格豪雅（Tag Heuer）、三星（Samsung）、联合利华（Unilever）、路易威登（Louis Vuitton）等国际大牌也纷纷与这位足球巨星建立合作。
他还拥有个人品牌CR7，涵盖定制香水、内衣、鞋履，甚至瓶装矿泉水等产品。此外，罗纳尔多还投资了连锁酒店、健身房以及媒体集团，但据彭博社报道，这些投资目前对其财富的贡献相对有限。
据称，在与利雅得胜利的合约中，罗纳尔多还获得了该俱乐部15%的股份——这种“球员持股”模式已成为一种趋势，大卫·贝克汉姆（David Beckham）是先行者，最终，莱昂内尔·梅西（Lionel Messi）也加入其中（梅西加盟迈阿密国际足球俱乐部）。
与罗杰·费德勒和迈克尔·乔丹并肩的少数亿万富翁运动员
2002至2023年间，仅球员薪资收入就超5.5亿美元，使其在跻身亿万富翁行列的运动员群体中极为罕见。这使他与网球传奇人物罗杰·费德勒（Roger Federer）比肩，跻身身家突破十亿美元大关的、不到十二人的精英群体之中。
但与多数同行不同，罗纳尔多的财富主要源自球员合约，而非场外投资。以费德勒为例，尽管他在长达20多年的职业生涯中仅获得超1.3亿美元奖金，却在今年早些时候成为亿万富翁。他的真正“财富爆发点”，源于2019年买入瑞士跑鞋品牌On3%的股份——随着该品牌知名度飙升，费德勒的身家也水涨船高，仅这部分股份如今就价值约5亿美元。
同样，被誉为史上最伟大篮球运动员之一的迈克尔·乔丹（Michael Jordan），其职业生涯赛场收入约为9000万美元。但据《福布斯》统计，他通过与耐克、佳得乐（Gatorade）等品牌的长期合作，身价已达38亿美元。他还共同拥有纳斯卡赛车队，并持有美国职业篮球联赛（NBA）夏洛特黄蜂队少数股权。（*）
译者：中慧言-王芳
Cristiano Ronaldo has long been one of football’s (or soccer’s) greatest goal-scorers, dazzling millions of fans at top European clubs including Manchester United, Real Madrid, and Juventus. Now, he’s reached another milestone—becoming the sport’s first-ever billionaire.
Fueled by lucrative endorsements, savvy investments, and a record-breaking salary, Ronaldo’s net worth has topped $1.4 billion, according to the Bloomberg Billionaires Index. His latest contract renewal with Saudi Arabian club Al-Nassr is reportedly worth more than $400 million alone—all tax-free.
But Ronaldo’s current life of extreme wealth and fame is a far cry from his humble beginnings. He has spoken openly about living in poverty, while growing up on the island of Madeira, Portugal.
“When I was a kid, 11 or 12 years old, we didn’t have money,” he recalled to ITV in 2019. As the youngest of four with an alcoholic father, his family struggled so much financially that his mother wanted to abort him. He and his siblings would often wait outside a local McDonald’s late at night, hoping the workers might sneak them leftover Big Macs.
The 40-year-old said he’ll never forget those moments—even decades after waiting hungry outside a fast-food restaurant, now sitting atop his billion-dollar global empire.
Ronaldo’s big-name endorsements: $18 million a year just from Nike
Off the pitch, Ronaldo’s global recognition has made him one of the most marketable athletes in history. With more than 665 million Instagram followers—the most of any person on the platform—brands are lining up to partner with him.
Ronaldo reportedly earns nearly $18 million each year from a decade-long deal with Nike, while other endorsement campaigns with companies like Armani and Castrol have added more than $175 million to his net worth, according to Bloomberg. Major brands like Binance, Tag Heuer, Samsung, Unilever, and Louis Vuitton have also partnered with the football superstar.
He also owns his own brand, CR7, which includes custom fragrances, underwear, footwear, and even bottled mineral water. Ronaldo is additionally an investor in a hotel chain, gyms and a media group, but according to Bloomberg, they remain small wealth drivers.
As part of his deal with Al-Nassr, Ronaldo reportedly received a 15% stake in the football club—a team-owning trend that has been embraced by fellow stars David Beckham and, eventually, Lionel Messi, who are affiliated with Inter Miami CF.
Football icon Cristiano Ronaldo is one of few billionaire athletes, including Roger Federer and Michael Jordan
Between 2002 and 2023, Ronaldo earned more than $550 million in player salaries alone—putting him in rare company among athletes who’ve achieved billionaire status. That puts him alongside tennis legend Roger Federer and fewer than a dozen others who have crossed the billion-dollar mark.
Yet unlike many of his peers, Ronaldo’s fortune has been driven primarily by his playing contracts rather than outside ventures. Federer, for instance, became a billionaire earlier this year despite earning just over $130 million in prize money from more than two decades on the court. His real windfall came from a 3% stake in Swiss shoe company On, which he purchased in 2019. As the brand’s popularity soared, so did Federer’s fortune—his stake alone is now worth around $500 million.
Similarly, Michael Jordan, known as one of the greatest basketball players of all time, earned about $90 million during his career on the court. However, he’s become worth some $3.8 billion according to Forbes thanks to longtime deals with companies like Nike and Gatorade. He also is the co-owner of a NASCAR team and holds a minority stake in the NBA’s Charlotte Hornets franchise.