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库里:这个品质让我成为巨星,并建立商业帝国

财富中文网 2025-10-05 08:00:13

作为NBA的超级巨星,无论在球场内外,库里总能气场全开。就在前几天,库里穿着一身米色商务休闲装登上了布鲁克林派拉蒙剧院的舞台。台下观众高喊着“MVP”。库里略显谦逊地跟观众打了打呼,随即谈起了他在球场内外,以及近年来在商界打拼的成功基础——职业道德。

“我加入NBA快17年了。从一开始,职业道德就是我的‘超能力’,也是我的核心技能”。库里对这场对话的主持人、喜剧演员罗伊・伍德说。

此次活动恰逢库里的新书《准备出手》(Shot Ready)的发布。这本书有400多页,收录了库里职业生涯的100多张珍贵照片,记录了他从小到大,再到成为金州勇士队明星后卫,在NBA书写传奇的历程。这本书已登上《纽约时报》畅销书榜单,同时也让读者得以深入了解库里在这段传奇旅途中汲取的经验教训。

在这次采访中,库里回忆道,作为前NBA球员戴尔·库里的儿子,他从小就是个狂热的篮球迷。尽管在上大学前,他的天赋并不出众,而且总是球队里最矮小的那一个,但他始终坚持不懈地训练。“进入NBA曾是我的一个遥不可及的梦想。”他说。

但是,库里的父母自幼就给他灌输给了强烈的职业道德意识。他认为,这也是一个人唯一可以依靠的东西。库里认为,这种理念并非只适用于运动员,而是与每个人都息息相关。“这是一种人生哲学和思维方式,能帮助你充分发掘人生的潜力,享受人生中遇到的每一段经历和每一个机会。”

库里的职业生涯成就相当辉煌。他是NBA的历史三分王,两次当选NBA常规赛MVP,助勇士队四次夺得总冠军。在2024年巴黎奥运会上,他代表美国队首次亮相奥运赛场,场均贡献全队最高的14.8分,助力美国队成功夺金。他表示,这枚金牌对他有着非凡的意义。

他的成长之路,也得益于多位良师的指导,包括大学期间参加精英夏令营时,另两位NBA超级巨星勒布朗·詹姆斯和克里斯·保罗给他的建议。

库里回忆道,当时詹姆斯和保罗对他说:“所有人的目标都是进入NBA,但是一旦选秀开始,一切都要归零。你可能曾经是球队里最厉害的球员,但一旦当你加入了NBA,就得从零开始。那么,你将如何重塑你自己?”那些日子,他的职业道德、面对失败时的韧性以及自信心每天都在经受考验。

库里的商业帝国

库里的新书还谈到了他对社会和慈善事业的投入。在这件事上,他妻子阿耶莎·库里也出力不少。阿耶莎是个企业家、也是厨师和演员,同时也是登上过《纽约时报》排行榜的畅销书作家。两人育有4个孩子,并且在奥克兰共同创办了“吃学玩”基金会,主要致力于支持儿童营养与教育事业。

库里是Thirty Ink公司的创始人、首席执行官。该公司旗下拥有多个品牌,包括Unanimous Media(一家传媒公司)、Underrated Golf and Basketball(主营高尔夫与篮球业务)、Gentleman’s Cut Bourbon(一个威士忌品牌)。据CNBC报道,Thirty Ink在2024年的营收达到了1.735亿美元。

库里还与安德玛(Under Armour)保持着合作关系,并担任该公司篮球与高尔夫鞋服品牌——库里品牌(Curry Brand)总裁。据报道,这份协议为期九年,价值至少为2.15亿美元,其中包括7500万美元的股份奖励,外加专利使用费、奖金和股权。

上月,谷歌宣布库里将以“性能顾问”身份加入谷歌,双方将在谷歌健康、谷歌 Pixel手机和谷歌云等领域展开长期合作。谷歌表示,库里将协助其改进产品、训练算法,甚至参与未来硬件及功能的设计。

库里还表示,对于退役之后做什么,他目前尚无明确规划。但他的首要任务是陪伴家人,多参与基金会事务,支持草根体育,以及指导后辈,继续为篮球事业发挥余热。他说,自己对未来的机会持开放心态。“至于会不会当球队的老板……谁知道未来会怎样呢?”库里表示,无论生活给予了他什么,他都愿意接纳。

“眼下,我正在努力接受篮球带给我的一切。而且谁也不知道它还能持续多久。”

最后,库里给出的关于职业和人生的建议是:努力拼搏,把握机遇,时刻准备出手。这一理念引起了现场众多粉丝的共鸣,离场时,他们人人满怀激动与能量。(*)

译者:朴成奎

作为NBA的超级巨星,无论在球场内外,库里总能气场全开。就在前几天,库里穿着一身米色商务休闲装登上了布鲁克林派拉蒙剧院的舞台。台下观众高喊着“MVP”。库里略显谦逊地跟观众打了打呼,随即谈起了他在球场内外,以及近年来在商界打拼的成功基础——职业道德。

“我加入NBA快17年了。从一开始,职业道德就是我的‘超能力’,也是我的核心技能”。库里对这场对话的主持人、喜剧演员罗伊・伍德说。

此次活动恰逢库里的新书《准备出手》(Shot Ready)的发布。这本书有400多页,收录了库里职业生涯的100多张珍贵照片,记录了他从小到大,再到成为金州勇士队明星后卫,在NBA书写传奇的历程。这本书已登上《纽约时报》畅销书榜单,同时也让读者得以深入了解库里在这段传奇旅途中汲取的经验教训。

在这次采访中,库里回忆道,作为前NBA球员戴尔·库里的儿子,他从小就是个狂热的篮球迷。尽管在上大学前,他的天赋并不出众,而且总是球队里最矮小的那一个,但他始终坚持不懈地训练。“进入NBA曾是我的一个遥不可及的梦想。”他说。

但是,库里的父母自幼就给他灌输给了强烈的职业道德意识。他认为,这也是一个人唯一可以依靠的东西。库里认为,这种理念并非只适用于运动员,而是与每个人都息息相关。“这是一种人生哲学和思维方式,能帮助你充分发掘人生的潜力,享受人生中遇到的每一段经历和每一个机会。”

库里的职业生涯成就相当辉煌。他是NBA的历史三分王,两次当选NBA常规赛MVP,助勇士队四次夺得总冠军。在2024年巴黎奥运会上,他代表美国队首次亮相奥运赛场,场均贡献全队最高的14.8分,助力美国队成功夺金。他表示,这枚金牌对他有着非凡的意义。

他的成长之路,也得益于多位良师的指导,包括大学期间参加精英夏令营时,另两位NBA超级巨星勒布朗·詹姆斯和克里斯·保罗给他的建议。

库里回忆道,当时詹姆斯和保罗对他说:“所有人的目标都是进入NBA,但是一旦选秀开始,一切都要归零。你可能曾经是球队里最厉害的球员,但一旦当你加入了NBA,就得从零开始。那么,你将如何重塑你自己?”那些日子,他的职业道德、面对失败时的韧性以及自信心每天都在经受考验。

库里的商业帝国

库里的新书还谈到了他对社会和慈善事业的投入。在这件事上,他妻子阿耶莎·库里也出力不少。阿耶莎是个企业家、也是厨师和演员,同时也是登上过《纽约时报》排行榜的畅销书作家。两人育有4个孩子,并且在奥克兰共同创办了“吃学玩”基金会,主要致力于支持儿童营养与教育事业。

库里是Thirty Ink公司的创始人、首席执行官。该公司旗下拥有多个品牌,包括Unanimous Media(一家传媒公司)、Underrated Golf and Basketball(主营高尔夫与篮球业务)、Gentleman’s Cut Bourbon(一个威士忌品牌)。据CNBC报道,Thirty Ink在2024年的营收达到了1.735亿美元。

库里还与安德玛(Under Armour)保持着合作关系,并担任该公司篮球与高尔夫鞋服品牌——库里品牌(Curry Brand)总裁。据报道,这份协议为期九年,价值至少为2.15亿美元,其中包括7500万美元的股份奖励,外加专利使用费、奖金和股权。

上月,谷歌宣布库里将以“性能顾问”身份加入谷歌,双方将在谷歌健康、谷歌 Pixel手机和谷歌云等领域展开长期合作。谷歌表示,库里将协助其改进产品、训练算法,甚至参与未来硬件及功能的设计。

库里还表示,对于退役之后做什么,他目前尚无明确规划。但他的首要任务是陪伴家人,多参与基金会事务,支持草根体育,以及指导后辈,继续为篮球事业发挥余热。他说,自己对未来的机会持开放心态。“至于会不会当球队的老板……谁知道未来会怎样呢?”库里表示,无论生活给予了他什么,他都愿意接纳。

“眼下,我正在努力接受篮球带给我的一切。而且谁也不知道它还能持续多久。”

最后,库里给出的关于职业和人生的建议是:努力拼搏,把握机遇,时刻准备出手。这一理念引起了现场众多粉丝的共鸣,离场时,他们人人满怀激动与能量。(*)

译者:朴成奎

NBA superstar Stephen Curry has a commanding presence both on and off the basketball court. Wearing fashionable beige business-casual attire, he stepped onto the stage at Brooklyn’s Paramount theater this month, where the audience, diverse in age and backgrounds, received him with cheers and roars of “MVP!” Curry received the ovation with polite humility, then spoke to the crowd about what he regards as the foundation of his success in sports, and more recently, in business: his work ethic.

“I’m about to go into my 17th year [in the NBA], and the idea is that from the beginning, work ethic was my superpower—it was my skill,” Curry told comedian and actor Roy Wood Jr., who conducted a fireside chat with the NBA legend before the Brooklyn audience.

The event coincided with the launch of Curry’s new book, Shot Ready. The work spans over 400 pages and features more than 100 vivid photographs from his childhood through his trailblazing NBA career as the Golden State Warriors’ star guard. Already a New York Times bestseller, it also offers readers an intimate look at the lessons he’s learned along the way.

Speaking with Wood Jr., Curry, the son of former NBA player Dell Curry, recalled growing up as an avid basketball fan. Despite not being the most naturally gifted player and often being the shortest on his teams until college, he persevered. “Playing in the NBA was a distant dream,” he said.

A strong work ethic, instilled by his parents, was the one thing he knew he could rely on. Curry believes this perspective is relatable to everyone, not just athletes. “It’s a philosophy and a mindset for getting the most out of life,” he explained, “and enjoying every experience and opportunity that comes your way.”

Curry’s legacy includes becoming the NBA’s all-time leader in three-pointers, a two-time NBA MVP, and a four-time champion with the Warriors. He played on Team USA at the 2024 Paris Olympics, making his Olympic debut and helping his team win the gold medal while averaging a team-best 14.8 points per game. The gold medal, he said, means a great deal.

His path was enriched by mentorship and lessons, including advice from NBA superstars LeBron James and Chris Paul during elite summer camps in college.

“Everyone’s goal was the NBA, but once the draft happens, everything resets,” Curry remembered them telling him. You could have been the best on your team, but when you join the NBA, you start from zero. “How are you going to reinvent yourself?” Curry said. He recalled how a solid work ethic, resilience in the face of failure, confidence, and self-belief were tested every day.

A budding business empire

Curry’s book also explores his commitment to community and philanthropy, a passion he shares with his wife, Ayesha Curry, an entrepreneur, chef, actress, and New York Times bestselling author. The parents of four children, the two founded the Eat. Learn. Play. Foundation in Oakland, supporting childhood nutrition and education.

As founder and CEO of Thirty Ink, Curry oversees a house-of-brands conglomerate including Unanimous Media, Underrated Golf and Basketball, and Gentleman’s Cut Bourbon. Thirty Ink generated $173.5 million in revenue in 2024, according to CNBC.

Curry also maintains a partnership with Under Armour, serving as president of the company’s basketball and golf footwear and apparel brand—the Curry Brand. This multiyear deal is reportedly valued at least $215 million over nine years and includes a $75 million stock award plus royalties, incentives, and equity.

Last month, Google announced Curry will join the company as its new performance advisor in a long-term partnership across Google Health, Google Pixel, and Google Cloud. He will help enhance products, train algorithms, and even design future hardware and features, according to the company.

Curry shared with Wood Jr. that, when the time comes, he doesn’t have a set “playbook” for life after basketball. But he knows his priorities will include being present with his family, deepening his involvement with his family’s foundation and grassroots sports, and continuing to make an impact on basketball through mentorship. He emphasized staying open to future opportunities, saying, “Team ownership … who knows what that will look like?” Curry said that he is open to whatever life offers. “Right now, I’m trying to get everything I can out of basketball,” he said, adding, “for who knows how long.”

Curry’s advice for career and life: Work hard, seize opportunities, and always be ready to shoot your shot. That clearly resonated with many of his fans, who left the Brooklyn venue with excitement and energy.

*