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星巴克强化招聘流程,力求招到顶尖咖啡师

财富中文网 2025-07-05 00:20:08

星巴克强化招聘流程,力求招到顶尖咖啡师
图片来源:Gabby Jones/Bloomberg via Getty Images

作为星巴克公司(Starbucks Corp.)首席执行官倪睿安(Brian Niccol)正在推行的新招聘举措的一部分,有意加入星巴克的咖啡师需通过额外面试环节才能获得工作机会。

据知情人士(未获公开表态授权)透露,截至6月初,外部申请者不仅要通过所申请门店经理的筛选,还需接受区域经理的审核。区域经理通常负责管理约10家门店,此前并未介入门店层面的招聘流程。

星巴克正在扩大员工规模,倪睿安试图通过加快服务速度来重振销售,这与过去数年星巴克削减门店平均员工人数的做法截然相反。星巴克表示,截至9月底,其在美国的逾1万家直营门店中,几乎所有门店都将增加员工。

星巴克拒绝就招聘计划发表进一步评论,仅重申了高管此前已公开表态的内容。

首席运营官迈克·格拉姆斯(Mike Grams)上月在拉斯维加斯的一场活动中对门店经理表示:“人人都渴望在星巴克工作,但唯有最出类拔萃者才能成为‘伙伴,’”——这是星巴克对员工的称呼。

其中一位知情人士表示,在新制度框架下,区域经理可通过线上面试或指派代理人开展招聘工作,以避免招聘流程受阻。

去年受聘以扭转销售下滑态势的倪睿安曾指出,星巴克业绩低迷的部分根源在于决策与门店日常运营严重脱节。该公司还计划构建人才储备体系,确保未来三年内90%的零售管理岗位(涵盖门店经理和区域经理)均通过内部晋升填补。

在拉斯维加斯的活动中,星巴克还承诺将在其绝大多数美国自营门店中至少任命一名助理经理,以便门店经理能将更多时间投入招聘和排班管理等事务。

长期以来,咖啡师一直抱怨人手不足,而人员配置问题亦是代表约5%美国直营门店的工会的核心诉求之一。星巴克去年12月表示,公司正致力于改善员工体验,其平均时薪超18美元,颇具竞争力。(*)

译者:中慧言-王芳

作为星巴克公司(Starbucks Corp.)首席执行官倪睿安(Brian Niccol)正在推行的新招聘举措的一部分,有意加入星巴克的咖啡师需通过额外面试环节才能获得工作机会。

据知情人士(未获公开表态授权)透露,截至6月初,外部申请者不仅要通过所申请门店经理的筛选,还需接受区域经理的审核。区域经理通常负责管理约10家门店,此前并未介入门店层面的招聘流程。

星巴克正在扩大员工规模,倪睿安试图通过加快服务速度来重振销售,这与过去数年星巴克削减门店平均员工人数的做法截然相反。星巴克表示,截至9月底,其在美国的逾1万家直营门店中,几乎所有门店都将增加员工。

星巴克拒绝就招聘计划发表进一步评论,仅重申了高管此前已公开表态的内容。

首席运营官迈克·格拉姆斯(Mike Grams)上月在拉斯维加斯的一场活动中对门店经理表示:“人人都渴望在星巴克工作,但唯有最出类拔萃者才能成为‘伙伴,’”——这是星巴克对员工的称呼。

其中一位知情人士表示,在新制度框架下,区域经理可通过线上面试或指派代理人开展招聘工作,以避免招聘流程受阻。

去年受聘以扭转销售下滑态势的倪睿安曾指出,星巴克业绩低迷的部分根源在于决策与门店日常运营严重脱节。该公司还计划构建人才储备体系,确保未来三年内90%的零售管理岗位(涵盖门店经理和区域经理)均通过内部晋升填补。

在拉斯维加斯的活动中,星巴克还承诺将在其绝大多数美国自营门店中至少任命一名助理经理,以便门店经理能将更多时间投入招聘和排班管理等事务。

长期以来,咖啡师一直抱怨人手不足,而人员配置问题亦是代表约5%美国直营门店的工会的核心诉求之一。星巴克去年12月表示,公司正致力于改善员工体验,其平均时薪超18美元,颇具竞争力。(*)

译者:中慧言-王芳

Aspiring Starbucks Corp. baristas now have to go through an additional layer of interviews to land a job as part of a new hiring push by Chief Executive Officer Brian Niccol.

As of early June, external applicants must be screened by district managers in addition to the manager of the store where they’re applying, according to people familiar with the matter who weren’t authorized to speak publicly. District managers normally oversee about 10 locations and weren’t previously part of the hiring process at the store level.

Starbucks is bulking up staffing as Niccol pushes to revive sales in part by speeding up service. It’s a reversal of past years where the coffee chain cut the average number of store workers. Starbucks has said that nearly all of its more than 10,000 company-operated locations in the US will get more workers by the end of September.

Starbucks declined to comment beyond what executives have previously said about hiring plans.

Chief Operating Officer Mike Grams told store managers at an event this month in Las Vegas that “everybody wants to work at Starbucks, but only the best people should become ‘partners,’” the term Starbucks uses for its employees.

Under the new system, district managers can conduct interviews virtually or assign a proxy so the hiring process doesn’t get held up, one of the people said.

Niccol, hired last year to turn around a sales slump, has said that Starbucks struggled in part because decision-making was too divorced from the day-to-day store operations. The company aims to create a pipeline of talent so that within three years, 90% of retail leadership roles — including store and district managers — are internal promotions.

At the Las Vegas event, Starbucks also pledged to appoint at least one assistant manager at most of its company-operated US locations so store managers could spend more time on tasks such as recruiting and managing schedules.

Baristas have long decried what they see as understaffing, and labor has been one of the key demands for the union that represents about 5% of US company-operated locations. Starbucks said in December that it’s focused on improving the worker experience and that its average hourly pay is competitive at more than $18.

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