露露乐蒙（Lululemon）已对开市客（Costco）提起诉讼，指控这家仓储式会员店运营商销售其部分流行运动休闲服饰的低价仿品。露露乐蒙在其向美国加州中区联邦地区法院提交的诉状中称，开市客通过销售未经授权许可、侵犯其专利的山寨版服装，利用其声誉、商誉和劳动成果“非法牟利”。
露露乐蒙指控开市客通过流行品牌产品的制造商，为其自有品牌Kirkland生产产品，但该公司和制造商并未告知消费者许多Kirkland自有品牌商品与露露乐蒙产品之间的联系。露露乐蒙声称，正因如此，至少部分消费者相信Kirkland品牌商品是由“原版”产品的正宗供应商制造。露露乐蒙称开市客并未尝试消除这种模糊性。
露露乐蒙公司一位发言人在声明中表示：“作为一家以创新引领的公司，我们在产品研发和设计上投入巨资，我们非常严肃地承担起保护和维护知识产权的责任，并在必要时采取适当的法律行动。”
露露乐蒙称开市客正在仿制的部分产品包括其热销的Scuba连帽衫、Define夹克和ABC长裤。
露露乐蒙声称，开市客销售的其中一款仿制品是Hi-Tec男士Scuba全拉链外套，诉状中附有开市客网站截图，显示该商品标价为19.97美元。而露露乐蒙销售的几款男士夹克每件售价均超过100美元。
总部位于华盛顿州伊萨夸的开市客周二未立即回应置评请求。
露露乐蒙要求陪审团审判，并希望开市客停止销售其认为是仿品的商品。该公司还寻求金额不明的损害赔偿。
露露乐蒙在2021年曾与Peloton有过类似的法律纠纷。两年后，两家公司宣布了一项为期五年的合作，其中包括露露乐蒙成为Peloton的主要运动服饰合作伙伴。（*）
译者：刘进龙
审校：汪皓
露露乐蒙（Lululemon）已对开市客（Costco）提起诉讼，指控这家仓储式会员店运营商销售其部分流行运动休闲服饰的低价仿品。露露乐蒙在其向美国加州中区联邦地区法院提交的诉状中称，开市客通过销售未经授权许可、侵犯其专利的山寨版服装，利用其声誉、商誉和劳动成果“非法牟利”。
露露乐蒙指控开市客通过流行品牌产品的制造商，为其自有品牌Kirkland生产产品，但该公司和制造商并未告知消费者许多Kirkland自有品牌商品与露露乐蒙产品之间的联系。露露乐蒙声称，正因如此，至少部分消费者相信Kirkland品牌商品是由“原版”产品的正宗供应商制造。露露乐蒙称开市客并未尝试消除这种模糊性。
露露乐蒙公司一位发言人在声明中表示：“作为一家以创新引领的公司，我们在产品研发和设计上投入巨资，我们非常严肃地承担起保护和维护知识产权的责任，并在必要时采取适当的法律行动。”
露露乐蒙称开市客正在仿制的部分产品包括其热销的Scuba连帽衫、Define夹克和ABC长裤。
露露乐蒙声称，开市客销售的其中一款仿制品是Hi-Tec男士Scuba全拉链外套，诉状中附有开市客网站截图，显示该商品标价为19.97美元。而露露乐蒙销售的几款男士夹克每件售价均超过100美元。
总部位于华盛顿州伊萨夸的开市客周二未立即回应置评请求。
露露乐蒙要求陪审团审判，并希望开市客停止销售其认为是仿品的商品。该公司还寻求金额不明的损害赔偿。
露露乐蒙在2021年曾与Peloton有过类似的法律纠纷。两年后，两家公司宣布了一项为期五年的合作，其中包括露露乐蒙成为Peloton的主要运动服饰合作伙伴。（*）
译者：刘进龙
审校：汪皓
Lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure clothing. Lululemon Athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco has “unlawfully traded” on its reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel that uses knockoff, infringing versions of its patents.
Lululemon alleges that Costco is known to use manufacturers of popular branded products for its private label Kirkland brand, but that the company and the manufacturers don’t tell consumers of the connection between them for many of the Kirkland-branded products. Because of this, Lululemon claims this leads at least some shoppers to believe that Kirkland-branded products are made by the authentic supplier of the “original” products. Lululemon claims Costco doesn’t try to dispel the ambiguity.
“As an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary,” a Lululemon company spokesperson said in a statement.
Some of the products Lululemon says Costco is making duplicates of include its popular Scuba hoodies, Define jackets, and ABC pants.
Lululemon claims one of the duplicates that Costco sells is the Hi-Tec Men’s Scuba Full Zip, with the lawsuit showing a screenshot image of Costco’s website showing the item priced at $19.97. Lululemon sells several men’s jackets that cost more than $100 each.
Costco, based in Issaquah, Washington, did not immediately respond to a request for comment on Tuesday.
Lululemon is requesting a jury trial and wants Costco to stop selling the products that it considers to be duplicates. It is also seeking an unspecified amount in monetary damages.
Lulemon was in a similar legal dispute with Peloton in 2021. Two years later the companies announced a five-year partnership that included Lululemon becoming the primary athletic apparel partner to Peloton.