
你是所谓的“咖啡打卡族”吗?你们单位有“咖啡打卡族”吗?所谓的咖啡打卡族,就是那种每天准时到单位,在领导和同事面前晃悠一圈,刷一下工牌,喝一杯咖啡,然后趁人不备,悄悄闪人,有工作的话就在家里远程搞定。最近几年,很多打工人都是这种“咖啡打卡族”。近年来,特别是疫情以后,这种现象引起了不少企业管理层的焦虑。因为很多企业都在推行强制返岗,取消远程办工,而员工们则上有政策、下有对策,如何面对这种职场现象,成了摆在许多企业面前的难题。
问题的严重性
近期的调查显示,“咖啡打卡族”并非个例,现在有相当一部分职场人都是“咖啡打卡族”。多项数据来源显示,美国有44%的混合制办公员工承认自己咖啡打卡族。在一项针对2000名美国劳动者的调查中,有超过58%的受访者坦言,自己至少这么干过一次。这种现象并非仅在少数跨国公司和科技行业中存在。有四分之三的企业都表示,他们对“咖啡打卡族”现象感到头疼,说明这个现象在不同行业和不同规模的企业中普遍存在。
据《商业内幕》杂志近期报道,三星公司美国半导体部门的“咖啡打卡族”现象愈演愈烈,导致公司专门斥责了这种行为,三星还因此专门推出了一款监视员工上班的工具。三星公司称,在这款工具推出后,“公司走廊里能看到更多员工的笑脸了。”另外外,这款专为人事经理打造的监视工具还能“确保团队成员达到在岗办公的预期要求(具体要求由业务负责人界定),同时也能防范‘午餐打卡’‘咖啡打卡’等行为。”
早在三星之前,亚马逊就已针对“咖啡打卡族”现象进行过整治。亚马逊的“咖啡打卡族”现象一度也非常严重,经理们甚至要与员工进行一对一谈话,以了解他们到底每天坐班工作多长时间。亚马逊此前在给《财富》的一份声明中表示:“现在公司实行返岗政策已逾一年,我们已经开始与坐班时间不达标的员工进行直接沟通,好让他们明白与同事共度高质量工作时间的重要性。”
为什么大量公司存在这一现象?
强制坐班本来是为了恢复工作常态,提高工作效率。但是,这却引起了员工们的一场无声的反抗。
广大职场人,特别是80后和90后的员工,都想通过混合办公制为自己争取便利,从而既不影响工作,又尽可能缩短通勤和坐班的时间。
一项调查发现,就连47%的管理者都承认自己有过“咖啡打卡”的行为,这说明这种现象在企业各个层级都很常见。这个比例甚至高于普通员工(34%)。
企业做何反应
“咖啡打卡”现象愈演愈烈,但界定起来又不容易。面对这种情况,很多企业尝试了各种办法,包括采取更严格的跟踪措施,和出台全新的激励机制等等。首先是对工牌进行追踪。高德纳公司的报告显示,在2022年,约有60%的企业会对员工进行追踪定位,比疫情初期以来增长一倍多,而且此后规模持续扩大。还有一些企业(比如亚马逊),现在不仅要求员工刷工牌打卡,还规定了最低坐班时长。
少数企业则改变了员工的评价机制,不再那么看重工时,而是更加看重结果,把提高工作质量放在第一位。另一些企业则着力于改善办公福利、在工作时间上赋予员工更大的自主权,从而使在办公室坐班变得更有吸引力,而不是单纯地强制要求员工坐班。尽管如此,也有企业领导者担忧,“咖啡打卡族”现象背后,可能说明员工与企业产生了更深层的疏离,说明了“一刀切”的返岗坐班政策,正在产生适得其反的效果。
展望未来
“咖啡打卡族”并非只是员工规避强制坐班政策那么简单,它反映出了一个更深层的问题——在2025年的当下,企业对打工人的传统期待,与白领工人的现实工作情况之间存在着显著脱节。其实,只要员工远程办公也能高效完成工作,只要员工都视强制坐班为一种形式主义的束缚,企业就有必要重新思考坐班这件事的价值,而不是单纯强迫人们返岗坐班。
由于大多数公司都有这种现象,而且近半混合制办公员工都这么干过,所以“咖啡打卡族”现象短期内不可能自然消失。企业与其用更严苛的规定来镇压,还不如认真听听员工的声音,思考这种行为背后的动机,想想哪些因素影响了员工的敬业度,以及职场文化本身未来究竟要向何处去。
为撰写本篇报道,《财富》使用了生成式AI辅助完成了初稿。在发表前,已有真人编辑对信息的准确性进行了核实。(*)
译者:朴成奎
你是所谓的“咖啡打卡族”吗?你们单位有“咖啡打卡族”吗?所谓的咖啡打卡族,就是那种每天准时到单位,在领导和同事面前晃悠一圈,刷一下工牌,喝一杯咖啡,然后趁人不备,悄悄闪人,有工作的话就在家里远程搞定。最近几年,很多打工人都是这种“咖啡打卡族”。近年来,特别是疫情以后,这种现象引起了不少企业管理层的焦虑。因为很多企业都在推行强制返岗,取消远程办工,而员工们则上有政策、下有对策,如何面对这种职场现象,成了摆在许多企业面前的难题。
问题的严重性
近期的调查显示,“咖啡打卡族”并非个例,现在有相当一部分职场人都是“咖啡打卡族”。多项数据来源显示,美国有44%的混合制办公员工承认自己咖啡打卡族。在一项针对2000名美国劳动者的调查中,有超过58%的受访者坦言,自己至少这么干过一次。这种现象并非仅在少数跨国公司和科技行业中存在。有四分之三的企业都表示,他们对“咖啡打卡族”现象感到头疼,说明这个现象在不同行业和不同规模的企业中普遍存在。
据《商业内幕》杂志近期报道,三星公司美国半导体部门的“咖啡打卡族”现象愈演愈烈,导致公司专门斥责了这种行为,三星还因此专门推出了一款监视员工上班的工具。三星公司称,在这款工具推出后,“公司走廊里能看到更多员工的笑脸了。”另外外,这款专为人事经理打造的监视工具还能“确保团队成员达到在岗办公的预期要求(具体要求由业务负责人界定),同时也能防范‘午餐打卡’‘咖啡打卡’等行为。”
早在三星之前,亚马逊就已针对“咖啡打卡族”现象进行过整治。亚马逊的“咖啡打卡族”现象一度也非常严重,经理们甚至要与员工进行一对一谈话,以了解他们到底每天坐班工作多长时间。亚马逊此前在给《财富》的一份声明中表示:“现在公司实行返岗政策已逾一年,我们已经开始与坐班时间不达标的员工进行直接沟通,好让他们明白与同事共度高质量工作时间的重要性。”
为什么大量公司存在这一现象?
强制坐班本来是为了恢复工作常态,提高工作效率。但是,这却引起了员工们的一场无声的反抗。
广大职场人,特别是80后和90后的员工,都想通过混合办公制为自己争取便利,从而既不影响工作,又尽可能缩短通勤和坐班的时间。
一项调查发现,就连47%的管理者都承认自己有过“咖啡打卡”的行为,这说明这种现象在企业各个层级都很常见。这个比例甚至高于普通员工(34%)。
企业做何反应
“咖啡打卡”现象愈演愈烈,但界定起来又不容易。面对这种情况,很多企业尝试了各种办法,包括采取更严格的跟踪措施,和出台全新的激励机制等等。首先是对工牌进行追踪。高德纳公司的报告显示,在2022年,约有60%的企业会对员工进行追踪定位,比疫情初期以来增长一倍多,而且此后规模持续扩大。还有一些企业(比如亚马逊),现在不仅要求员工刷工牌打卡,还规定了最低坐班时长。
少数企业则改变了员工的评价机制,不再那么看重工时,而是更加看重结果,把提高工作质量放在第一位。另一些企业则着力于改善办公福利、在工作时间上赋予员工更大的自主权,从而使在办公室坐班变得更有吸引力,而不是单纯地强制要求员工坐班。尽管如此,也有企业领导者担忧,“咖啡打卡族”现象背后,可能说明员工与企业产生了更深层的疏离,说明了“一刀切”的返岗坐班政策,正在产生适得其反的效果。
展望未来
“咖啡打卡族”并非只是员工规避强制坐班政策那么简单,它反映出了一个更深层的问题——在2025年的当下,企业对打工人的传统期待,与白领工人的现实工作情况之间存在着显著脱节。其实,只要员工远程办公也能高效完成工作,只要员工都视强制坐班为一种形式主义的束缚,企业就有必要重新思考坐班这件事的价值,而不是单纯强迫人们返岗坐班。
由于大多数公司都有这种现象,而且近半混合制办公员工都这么干过,所以“咖啡打卡族”现象短期内不可能自然消失。企业与其用更严苛的规定来镇压,还不如认真听听员工的声音,思考这种行为背后的动机,想想哪些因素影响了员工的敬业度,以及职场文化本身未来究竟要向何处去。
为撰写本篇报道,《财富》使用了生成式AI辅助完成了初稿。在发表前,已有真人编辑对信息的准确性进行了核实。(*)
译者:朴成奎
Are you a “coffee badger”? You know the type, the colleague who shows up at the office just long enough to be seen—typically to swipe their badge, greet colleagues, grab a coffee … and then sneak out at some point to keep working remotely, the way millions have for years now. This new buzzword is stirring anxiety in boardrooms, as “coffee badging” shows that what started as a cheeky work-around to return-to-office mandates post-COVID has become a significant challenge for companies grappling with the changing rules of workplace engagement.
The scope of the problem
Recent surveys show that coffee badging is not a fringe behavior: It is now practiced by a staggering portion of the workforce. According to data from multiple sources, 44% of hybrid workers in the U.S. acknowledge coffee badging, and more than 58% of respondents in a survey of 2,000 American workers admit to having done it at least once. But the issue isn’t confined to a small segment of multinationals or tech workers. In fact, three out of every four companies—75%—report struggling with employees coffee badging, making it a widespread concern across industries and company sizes.
Business Insider recently delivered a scoop that coffee badging has gotten so bad at Samsung’s U.S. semiconductor division that it explicitly scolded workers about it and rolled out an RTO (return-to-office) monitoring tool. While celebrating that “more smiling faces can be seen in the hallways,” Samsung announced its new “compliance tool for People Managers” will “ensure that team members are fulfilling their expectation regarding in-office work—however that is defined with their business leader—as well as guarding against instances of lunch/coffee badging.”
Samsung’s move followed a coffee-badging crackdown at Amazon. It has gotten so bad there that managers are having one-on-one conversations with employees about how many hours they are literally returning to the office. “Now that it’s been more than a year, we’re starting to speak directly with employees who haven’t regularly been spending meaningful amounts of time in the office to ensure they understand the importance of spending quality time with their colleagues,” Amazon previously said in a statement to Fortune.
Why are so many companies struggling?
Return-to-office mandates were supposed to restore normalcy and boost productivity. Instead, they’ve triggered a silent revolt.
Employees—especially millennials—are leveraging hybrid policies in their favor, finding the least disruptive way to comply, while minimizing commute and office time.
One study found that even 47% of managers admitted to coffee badging themselves, underscoring how deeply this behavior is ingrained across hierarchies. That’s actually higher than the number of individual contributors (34%) who are java swiping.
How companies respond
Faced with a widespread and hard-to-measure trend, companies are experimenting with everything from stricter tracking to radically new incentives. First is, simply, tracking badge swipes: Gartner reported that 60% of companies were tracking employees as of 2022, more than doubling since the beginning of the pandemic and only greater in magnitude since. Others, like Amazon, now require a minimum number of work hours in-office, not just a badge swipe.
A minority are shifting from hours-based to results-based evaluations, hoping to boost authentic office engagement. Others court employees with improved amenities and greater schedule autonomy, aiming to make office time more appealing than mandatory. Still, leaders worry that coffee badging signals deeper disengagement—and that one-size-fits-all RTO strategies are backfiring.
Looking ahead
Coffee badging is not just about workers skirting policies; it’s a symptom of a deeper disconnect between traditional workplace expectations and the realities of white-collar work in 2025. As long as employees can be productive remotely—and view in-person time as a performative hoop—companies will need to rethink the value proposition of the office, not just the enforcement.
With the majority of companies reporting struggles and nearly half of hybrid workers engaging in the practice, coffee badging isn’t going away soon. Rather than fighting it with stricter rules, organizations may need to listen to what it reveals about employee motivation, engagement, and the future of work culture itself.
For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.